9/14/2023 0 Comments Interview vimeo ceo anjali sud b2b![]() I was drawn to Vimeo for three specific reasons. I could have a more outsized impact on a smaller company’s future. When I went to Vimeo, it was because I was interested in impact. This is a hard area for smaller companies to master, but as we scale, I see the value of it more and more.Įrik Roth: What was it about a start-up like Vimeo that attracted you when it was so vastly different from investment banking and a big engine like Amazon?Īnjali Sud: I always define my experience at Amazon in terms of learning. Yet another aspect is the ethos of continuous improvement: the internal tooling of everything to be operationalized and scalable, a constant desire to increase efficiency of every single thing you did. The second is the willingness to forgo near-term profit in order to improve the value proposition. We would always start with the customer: you would write a press release of what the experience would be like for the customer before you even built a product. One that stands out is customer obsession, something Amazon is known for. ![]() While I am not a traditional innovator, I’m quite proud of the amount of innovation that Vimeo has led in the past four years.Įrik Roth: What lessons did you take away from your time at Amazon that helped you at Vimeo?Īnjali Sud: I took a lot of the company’s values with me when I came to Vimeo. There was a clear hierarchy of folks above me, and I never thought that three years later I would be stepping in as CEO to substantially pivot the platform. I came to Vimeo to run marketing-a traditional executive job. I then moved to Amazon, where I got to experience many different functions and jobs. I started in investment banking and spent several years at Time Warner just as technology and media companies began unbundling. To be candid, I never thought of myself as an innovator and certainly not as an entrepreneur. Where did you start and how did you get to Vimeo?Īnjali Sud: I’ve had a pretty winding career path. ![]() ![]() As you can imagine, that has become more relevant during the pandemic.Įrik Roth: Let’s talk about your journey. We think of ourselves as the mission control powering every professional team in the world that wants to communicate using video. We are a platform that helps anyone create and distribute video anywhere on the internet. Erik Roth: Can you first explain what exactly Vimeo is and does?Īnjali Sud: Vimeo is the world’s largest professional video platform and community. ![]()
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